Sunday, July 28, 2013


The photo below is the logo of Niko-Niko Onigiri. 

Meanwhile the photo below is the signboard of every Niko-Niko Onigiri's Shop.

History of Niko-Niko Onigiri

Niko-Niko Onigiri had their first shop opened at Sri Petaling.
They opened on December 2012.
The chef learnt his onigiri skills originally from Japan.
The photo below is Niko-Niko Onigiri's Owner and Chef, Mike Chin, visiting his teacher in Japan.
He started this business for the Take & Go concept.
Some adult workers would want to have fast food but something that is filling, hence he came up with this idea.
To open a shop which is selling rice but you can take-away in a very convenient way!

Niko - Niko Onigiri Outlets

These are the outlets of Niko-Niko Onigiri.

  • Niko-Niko Onigiri Sri Petaling
    • No 67, Jalan Radin Tengah, Bandar Baru, Sri Petaling, 57000 Kuala Lumpur, Malaysia
    • Contact number : 012-390 8213
  • Niko-Niko Onigiri Puchong
    • No 17, Jalan Kenari 7,Bandar Puchong Jaya, 47100 Puchong
    • Contact Number : 019-351 0541
  • Niko-Niko Onigiri Subang
    • No. 28, Jalan SS 15/4D, 47500 Subang Jaya, Selangor
    • Contact Number : 019-3510 541
  • Niko-Niko Onigiri Uptown, Damansara
    • No.66, Jalan SS21 / 39, Damansara Utama Uptown, 47300 Petaling Jaya, Malaysia
    • Contact Number : 010-309 1001
  • Niko-Niko Onigiri Cheras
    • No.72, Jalan 1, Taman Lenseng, Cheras, 56000, KL.
    • Contact number : 010-933 6456
  • Niko-Niko Onigiri Setapak
    • G-20, PV 128, Jalan Genting Kelang, Setapk, 53300 Kuala Lumpur, Malaysia
    • Contact number : 03-4141 8216
  • Niko-Niko Onigiri Seri Kembangan
    • 11-1, Jalan 4/1, Taman Bukit Serdang, 43300 Seri Kembangan
    • Contact Number : 012-994 9984

Thursday, July 25, 2013

Inside look of Niko-Niko Onigiri

                                                    This is the front look of the outlet.

                                                   Ground floor of the shop
                                           They also have upstairs which is very spacious too!

Facebook page

Visit Niko-Niko Onigiri's Facebook page! Click here

The Franchisees

1) What are your biggest challenges and problems?
My biggest challenge would probably be managing all to work in a team when there are different department involved in a F&B outlet. The operating team and and the staffs are usually the main problem. I have to make sure they work in a team and be good to each other. Another problem would also be thinking on how to increase the sales and maintaining the food's quality because we have to always maintain the food's quality.

2) How much money are you making on your investment? 
Sorry, the amount is private and confidential but because our outlet had just open one month plus so there is still space to grow. From the capital, an approximate 10% - 20% growth could probably be seen.

The Franchiser and Franchise

1) Is the market population growing, remaining static or shrinking? Is the demand for your product or service growing, remaining static or shrinking?
Onigiri definitely have the potential to grow and the demand is also growing but it hasn't reach it's peak yet, so overall it has a big space to grow.

2) What will the competition, direct or indirect, be in your sales territory? Do any other franchisees operate in this general area?
In my sales territory, there is no competition at all because onigiri is different from other japanese sushi shop. Niko-niko onigiri is more to a fast food type of shop, with take & go concept. In this general area, there is only one franchise shop.

3) Is the franchise international, national, regional, or local in scope? Does it involve full-time or part-time involvement? 
Currently it is only local scope, as in only KL and Selangor has it. It is considered as full time involvement.

4) How many franchise outlets now exist? How many will there be a year from now? How many outlets are company-owned?
This franchise is the 8th franchise and probably there will be additional 5 to 10 more outlets a year from now. 4 outlets are company owned and 4 are franchise.

5) What service and assistance will the franchiser provide? What kind of training program does the franchise offer? How long does it last? What topics does it cover? Does the franchiser offer ongoing assistance and training?
Yes they do. They provide training 3 months before the official opening and they will be tested a week before they are allowed to launch the shop. They will also drop by to check at the standards of the food produced, like a quality check.

6) Will the franchise perform a location analysis to help you find a suitable site? If so, is there any extra charge for doing so?
They will only give advises on the location chosen, not really a location analysis and there will be no extra charges.

7) What facilities and equipment are required for the franchise? Who pays for the construction? Is there a lease agreement? 
The equipments needed are the basic items that a restaurant needs such as kitchen, store room, japanese rice bowls, miso soup bowls. The construction fees is paid by myself not the franchiser. Of course, there is definitely a lease agreement for every franchise.

8) What is the total cost of franchise? What are the initial capital requirements? Will the franchiser provide financial assistance? Of what nature? What is the interest rate? Is the franchiser financially sound enough to fulfill all its promises?
The total cost of franchise is approximately RM 250,000 and the initial capital requirements are additional or minus RM 20,000 to the cost of franchise. The financial assistance is not mentioned unless its requested by the owner.

9) How much is the franchise fee? Exactly what does it cover? Are there any confining fees? What additional fees are there?
*Mr Hii did not mention the franchise fee* The franchise fee includes training and the recipe of onigiri. There are no confining fees and no additional fees for this outlet of mine. I am not sure about other outlets.

10) Does the franchiser offer a written contract that covers all the details of the agreement? Have your attorney and your accountant studied its terms and approved it? Do you understand the implications of the contract?
Yes, there is definitely a contract between both of the companies. The main thing in the contract most probably be the recipe of onigiri, to protect the franchiser's right so that we are not allowed to leak the recipe. Yes, I understand the implications of the contract.

11) Are you allowed to sell your franchise to a third party? Does the franchiser reserve the right to approve the buyer?
I am not allowed to sell the franchiser to a third party without informing the headquarters, the franchiser  will not approve the buyer if I didn't inform them first.